NEW DELHI: The wait for the first major sale of the year is over. E-commerce giant Amazon India has officially announced the dates for its “Great Republic Day Sale 2026”.
The sale will open to all users on 16 January 2026, while Prime members get early access roughly 12 hours before the main sale window, according to current announcements. Amazon has not specified the exact early-access clock time, so users are advised to check the Amazon app and website for precise timings and “early deals” that are already rolling out.
Top Offers & Bank Discounts
To sweeten the deal, Amazon has partnered with SBI Card.
- Bank Offer: 10% instant discount on SBI Credit Cards and Credit Card EMI transactions during the sale.
- No-Cost EMI: Available on select bank credit cards and finance partners (including Bajaj Finserv, as per current sale listings) on eligible high-value items such as smartphones, laptops and large appliances.
Star Deal – iPhone 17 Pro Price Drop
The biggest teaser on the Amazon sale microsite is Apple’s latest flagship. The iPhone 17 Pro (256GB), launched at a listed price of ₹1,34,900 in India, is set for its first major discount of the year.
- Launch / Regular Price: ~₹1,34,900
- Amazon Sale Deal Price: ₹1,25,400 during the Amazon Great Republic Day Sale 2026
As per Amazon’s official sale page, this ₹1,25,400 deal already includes a ₹3,000 bank discount and a ₹6,500 coupon on eligible transactions. Customers may get additional savings via exchange bonuses and Amazon Pay ICICI Bank cashback, but Amazon does not advertise any further flat 10% reduction on top of the ₹1,25,400 figure.
Other Apple Deals:
- iPhone 17 Pro Max (256GB): down to ₹1,40,400 from ₹1,49,900
- iPhone Air (256GB): around ₹91,249, down from ~₹99,000
These headline prices are deal prices as displayed on Amazon, and already factor in the specific bank/coupon combinations mentioned on the official sale page. Further benefits (exchange, card rewards) may reduce the effective price for some customers.
Other Key Mobile Deals
Samsung
The Samsung Galaxy S25 Ultra is one of the star Android deals of the sale.
- Launch Price: ~₹1,29,999
- Amazon Sale Effective Price: around ₹1,19,999, implying a direct benefit of about ₹10,000, before any extra exchange or cashback offers.
Extra savings are possible when customers combine the Amazon deal with SBI card offers and exchange bonuses, subject to eligibility.
OnePlus
OnePlus 15 and OnePlus 15R are both listed among key Republic Day offers, with effective prices below their original launch MRPs once sale discounts and bank offers are applied.
Budget Phones
Amazon is teasing smartphone deals from around ₹6,999 in the overall category.
Within that, several 5G phones (including models from iQOO, Lava and others) are expected to start around ₹9,999, according to early deal round-ups.
Quick Updates
- Sale Starts (All Users): 16 January 2026
- Prime Early Access: About 12 hours before main sale (exact timing shown on app/website)
- Bank Partner: SBI Card – 10% instant discount on credit card and EMI
- Top Picks: iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Samsung Galaxy S25 Ultra, OnePlus 15 / 15R
What Else Is on Sale?
Apart from smartphones, Amazon is running wide-ranging deals across categories:
- Smart TVs: Up to 65% off on select 4K QLED/OLED and big-screen TVs from brands like Sony, LG, Samsung and TCL (especially 55–75 inch models).
- Home & Kitchen Appliances: Up to 70% off on items such as geysers, heaters, refrigerators, washing machines and other Republic Day–season essentials, with extra bank/exchange offers on many SKUs.
- Laptops & Tablets: Big cuts on gaming laptops, ultrabooks and mid-range tablets from HP, Asus, Lenovo, Samsung and Xiaomi, often combining sale discounts with SBI offers and no-cost EMI.
- Fashion & Winter Wear: 50–80% off on fashion, including jackets, sweaters and winter accessories, as highlighted in Amazon’s sale creatives.
FAQ Section
A1: The Amazon Great Republic Day Sale 2026 starts on 16 January 2026 for all customers in India. Prime members get early access roughly 12 hours before the main sale, with early deals already live on the app and website.
A2: Amazon has confirmed a 10% instant discount on eligible purchases made with SBI Credit Cards and SBI Credit Card EMI during the sale window. Amazon Pay ICICI Bank credit card users can also earn up to 5% unlimited cashback, as per the standard card programme.


